GatorFuel Marketing Analytics Innovation
For my Marketing Analytics coursework, I led a data-driven project focused on GatorFuel, a conceptual coffee product by Gatorade. As part of this project, my team and I developed an original sub-product to expand GatorFuel’s market reach and enhance its appeal to a broader audience.
Key Contributions
Product Innovation
Designed a new GatorFuel sub-product tailored to athletes and active professionals seeking sustained energy and hydration.
Market Research
Conducted competitive analysis and audience segmentation to identify key demographics and ideal positioning.
Data-Driven Strategy
Leveraged analytics to determine optimal pricing, distribution, and promotional tactics for launching the sub-product.
Storytelling
Crafted a compelling pitch using visual storytelling and key performance indicators to justify market potential.