As part of a class assignment, I was tasked with analyzing a list of Google patents that had not yet made it to market and conceptualizing a project based on one of these patents. I chose the patent US20030075208A1, titled "Beerbrella," which describes a small umbrella designed to attach to a beverage container in order to protect it from the sun's direct rays. The idea behind this invention was to offer a practical solution for keeping drinks cool during outdoor activities, making them more enjoyable in sunny conditions.
Building on this concept, I developed the BrewShade campaign, a product that blends the practicality of a sunshade with modern design, providing a stylish and functional way to keep beverages cool and shaded outdoors.