Strategic Sweepstakes: From Concept to Executive Pitch

Project: Sweepstakes Campaign Development

As part of my summer internship at Rocket, I collaborated with other marketing interns to create a full-scale sweepstakes campaign from concept to execution. We were assigned groups at the beginning of the internship and had 90 days to develop a strategic campaign, culminating in a final 30 minute presentation to multiple executives.

Contributions

Market Research & Strategy

Campaign Development

Presentation Creative Execution

Executive Presentation

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Marketing Analytics Semester Project