Website Development

As the lead strategist and digital marketer for the Flip It Consignment website project, I built out a comprehensive site experience using Wix tailored to support pop-up resale events. I created clear, compelling copy for buyers and consignors, structured the site for easy navigation, and introduced community-building elements like "Join Our Cause" and "How It Works" pages. I also led content strategy for landing pages, seller ticketing, and event descriptions, aligning with the brand's focus on sustainability and style. My work ensured the site was optimized for both desktop and mobile users, and supported Flip It’s mission of making secondhand shopping more accessible, stylish, and impactful.